…takes time
…will not be praised in the short run
…may not be recognized in the long run
…is easily replaced by more pressing, but less important work
…involves toiling when no one is watching
…involves caring when no spotlight exists
…is proactive not reactive
…involves a vision that others don’t see
…does not involve social media
…cannot be forgotten when short-term fires arise
…is hard, difficult work
…is within our control